Raj was given the responsibility of running a campaign by his manager Sam.
Raj was not given authority over the budget, agencies, or to participate in strategy, or being empowered to make his own decisions as part of executing on his responsibilities. Campaign runs for two quarters.
The campaign failed.
Raj was held responsible.
What went wrong?
No authority, but accountability to be held responsible for one’s mistake.
Do any of these boxes get checked in this exercise: Leadership / Management / Common Sense? If it’s successful, it’s mine, if it fails, it’s yours. End of year performance appraisal concludes the inevitable.
How many of you have witnessed such situations in your Marketing roles?
Note: This situation is hypothetical. No reference to any person living or dead. But all references to such situations in Enterprise-level IT companies on a daily basis!
#Marketing #Corporate #Responsibility #Performance #JourneymanTales
