Mapping Marketing Matters!

A Marketing Head role needs to report into a Business Head role. Any organization where it says Sales & Marketing Head or where Marketing maps into Sales is not worth its name. No two ways about it. And offering fancy titles and finally saying CMO reports to CSO, or Head of Marketing reports to Sales

“If you cannot explain something in simple terms, you didn’t understand it in the first place.” This statement may look good in a marketing blog, but if you hold it as a mirror in normal life, it doesn’t hold good. There are some cultures in India — maybe internationally too — that has a unique ability

Raj was given the responsibility of running a campaign by his manager Sam.Raj was not given authority over the budget, agencies, or to participate in strategy, or being empowered to make his own decisions as part of executing on his responsibilities. Campaign runs for two quarters.The campaign failed.Raj was held responsible.What went wrong?No authority, but

Apologies, the headline was to catch your attention. What I mean is, in 2024, Google is planning to move away from supporting third party (maybe second party too) cookies. How will this impact advertisers?Let’s consider these statistics:5.3 billion internet users61% market share for chromeGoogle’s implementation will mean 1% chrome users going cookieless in Q1 2024This

Ye global brotherhood, countrymen, avid ChatGPT questioners…#chatgpt is creating interesting possibilities. Should we also start thinking how we should address this amazing invention entering our lives?Since #chatgpt is displaying superior knowledge to the seeker, should one be more respectful/ deferential when asking a question?Maybe say, “Respected Sir/Dr./Prof./Ms./Mrs., Sri Sri Sri ChatGPT Garu, Honorable ChatGPT, ChatGPT

Acquisitions. The term evokes curiosity, anticipation, disgust, and fear…depending on how close you are to the solution.The Kubler-Ross grief cycle is a very telling discourse on how acquired companies mutate.Here’s my interpretation of the grief cycle. Note: Any reference to any particular company or companies is unintentional. Any inferences you draw are intentional.#acquisitions #corporates #corporate-irony