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Mapping Marketing Matters! FEATURED POST

Mapping Marketing Matters!

04 October 2024 Marketing

A Marketing Head role needs to report into a Business Head role. Any organization where it says Sales & Marketing Head or where Marketing maps into Sales is not worth its name. No two ways about it. And offering fancy titles and finally saying CMO reports to CSO, or Head of Marketing reports to Sales

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Elephant in the room. How did it get there! Elephant in the room. How did it get there!02 November 2022 General

Acquisitions. The term evokes curiosity, anticipation, disgust, and fear…depending on how close you are to the solution.The Kubler-Ross grief cycle is a very telling discourse on how acquired companies mutate.Here’s my interpretation of the grief cycle. Note: Any reference to any particular company or companies is unintentional. Any inferences you draw are intentional.#acquisitions #corporates #corporate-irony