Apologies, the headline was to catch your attention. What I mean is, in 2024, Google is planning to move away from supporting third party (maybe second party too) cookies. How will this impact advertisers?
Let’s consider these statistics:
- 5.3 billion internet users
- 61% market share for chrome
- Google’s implementation will mean 1% chrome users going cookieless in Q1 2024
- This means 3200 crore going cookieless, to start with 88% chrome users in India
Is this enough reason to:
- Explore contextual advertising and first party cookies on a war footing?
- Tie Branding and Corporate Communications budget and PR/ AR budget with performance marketing budget more closely?
This post is just an attempt to get to the hard reality that is going to unfold, impacting marketing budgets in 2024. Share your thoughts. You can also mail at consult@stothra.com.
